Month: August 2025

Offering dental benefits used to be simple: pick a big-name plan and assume your employees are covered. But as healthcare costs rise and dentist networks shrink, more employers are realizing that traditional plans like Delta Dental might be doing more harm than good. Here are three red flags to watch out for, and what employers

If you’re still participating with traditional PPOs, it’s worth taking a closer look at the fine print. While insurance companies market themselves as patient advocates, their practices can quietly undermine dental offices by slashing reimbursements, delaying payments, and dictating treatment. Here are three major red flags every dentist should recognize before signing or renewing a

In today’s competitive dental landscape, simply having a nice website or running Facebook ads isn’t enough. Patients are more informed and more selective than ever. If you’re serious about attracting quality patients and keeping your chairs full, you should be using these 3 dental marketing strategies: 1. Search Intent-Based SEO (Not Just “Having a Website”)

When it comes to paying for dental care, most people assume dental insurance is the only way to go. But that’s changing fast. A growing number of dental offices and even employers are shifting their focus to dental discount plans, sometimes referred to as dental membership plans, which provide a more flexible, affordable, and dentist-friendly

Every dental marketing company promises more “leads,” but what good are leads if they don’t convert into actual patients? For many dentists, the real issue isn’t a lack of leads. It’s that the leads being generated are low-intent, unqualified, or simply never show up. If your practice is investing in marketing that drives traffic but

You’re not alone if you’ve thought about walking away from PPOs. Dentists across the country are frustrated by shrinking reimbursements, excessive write-offs, and the increasing administrative burden that comes with participation. But many hesitate to take the leap because they fear losing patients. The good news? You can reduce PPO dependence without sacrificing your patient

DSOs (Dental Support Organizations) are growing fast, buying up practices, running aggressive ad campaigns, and driving down prices with corporate-scale operations. But here’s the truth: You don’t need to be a DSO to win. In fact, many patients still prefer the personalized, trusted care that only an independent dental practice can offer. If you’re a

If you’re a dentist or DSO looking to grow your practice in 2025, you’re not alone, but standing out is harder than ever. The competition is fierce, patient expectations are changing, and traditional tactics like postcards or basic websites just don’t cut it anymore. To thrive in today’s market, you need a smarter dental marketing

Dropping PPO dental plans is no longer a fringe idea, it’s a growing trend. As reimbursement rates shrink, costs rise, and administrative burdens pile up, many dentists are wondering if staying in-network is still worth it. But before you cut ties with PPOs, you need a plan. Going out-of-network can be liberating, but without proper

The dental landscape is shifting fast. Between insurance-driven headaches, growing competition, and rising marketing costs, dentists and DSOs need smarter ways to attract new patients in 2025. Whether you’re a solo practice looking to fill your schedule or a DSO managing multiple locations, patient acquisition can’t rely on outdated tactics like mass mailers or SEO